Privacy Policy

At C4, we respect and prioritize the privacy rights of every visitor and customer who accesses our website, purchases our products, or interacts with our services. This Privacy Policy outlines in detail how we collect, use, store, disclose, and protect your personal information, in full compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA). By accessing our website, placing an order, or using our services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

1. Scope of This Policy


This Privacy Policy applies to all information collected through our official website, as well as all related services, order processing, customer support interactions, and marketing communications provided by C4. This policy does not apply to information collected by third-party websites, platforms, or services that may be linked to or referenced on our website, for which we hold no responsibility.

2. Personal Information We Collect


We collect personal information that is necessary to fulfill our contractual obligations to you, improve our services, and ensure a seamless shopping experience. The categories of personal information we may collect include:

  • Information You Provide Directly: When you place an order, create an account, contact our customer support team, or subscribe to our communications, you may provide us with your full name, shipping and billing address, email address, phone number, order details, and any other information you choose to share in your communications with us.
  • Payment Information: Payment details are processed directly by our secure third-party payment processors. We do not store complete credit card, debit card, or bank account information on our servers. We only receive limited payment confirmation details to verify and complete your order.
  • Automatically Collected Information: When you visit our website, we may automatically collect non-identifiable and device-related information, including your IP address, browser type and version, device type, operating system, browsing behavior, pages viewed, time spent on our website, and referral source. This information is collected through cookies and similar tracking technologies, as outlined later in this policy.

3. How We Collect Your Personal Information


We collect your personal information through the following methods:

  • Direct Submission: Information you voluntarily provide when placing an order, creating an account, submitting a customer support request, signing up for marketing emails, or otherwise interacting with us directly.
  • Automatic Collection: Information collected passively through our website’s tracking technologies when you browse or interact with our site, regardless of whether you place an order.
  • Third-Party Sources: We may receive limited information about you from our trusted third-party service providers, including payment processors, logistics partners, and analytics providers, solely to complete your order, deliver our products, and improve our services.

4. How We Use Your Personal Information


We use your personal information exclusively for legitimate business purposes, including:

  • Processing, fulfilling, and shipping your orders, and managing returns, refunds, and exchanges in accordance with our published policies.
  • Providing responsive customer support, addressing your inquiries, and resolving any issues related to your order or our products.
  • Sending critical transactional communications, including order confirmations, shipping updates, delivery notifications, and refund status alerts.
  • Sending optional marketing and promotional communications about our products, special offers, and fitness-related content, only if you have opted in to receive such communications. You may opt out at any time.
  • Improving our website functionality, user experience, product offerings, and customer service quality through data analysis and market research.
  • Ensuring the security of our website, preventing fraud, unauthorized transactions, and other illegal activities, and protecting the legal rights and property of C4, our customers, and our partners.
  • Complying with applicable legal obligations, regulatory requirements, and valid legal processes.

5. Disclosure of Your Personal Information


C4 does not sell, rent, or trade your personal information to third parties for their commercial marketing purposes at any time. We may only disclose your personal information to the following categories of third parties, for the limited business purposes outlined in this policy:

  • Service Providers: Trusted third-party vendors who perform services on our behalf, including payment processors, logistics and shipping carriers, website hosting and maintenance providers, data analytics services, email marketing platforms, and customer support tools. These providers are contractually required to protect your personal information, use it only for the purposes we specify, and comply with all applicable privacy laws.
  • Legal and Regulatory Authorities: We may disclose your personal information if required to do so by applicable law, valid court order, government request, or regulatory mandate, or when we believe in good faith that disclosure is necessary to protect our legal rights, defend against legal claims, prevent fraud, or ensure the safety of our customers, employees, or the public.
  • Business Transfers: In the event of a merger, acquisition, asset sale, bankruptcy, or other business transition, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

6. Data Security & Retention


We implement industry-standard, commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, destruction, or misuse. These measures include SSL encryption for data transmission, secure server hosting, regular security audits, and restricted access to personal information for authorized personnel only.

While we take robust steps to secure your data, no electronic storage or transmission method is 100% secure. We cannot guarantee absolute security of your personal information, and you provide information to us at your own risk.

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to complete your order, comply with legal and accounting obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will securely delete or anonymize it in accordance with applicable law.

7. Your Privacy Rights


As a resident of the United States, you hold specific privacy rights under applicable state and federal laws, including the CCPA for California residents. We respect and uphold all of these rights, which include:

  • Right to Know: You have the right to request confirmation that we collect your personal information, and to receive details about the categories and specific pieces of personal information we have collected about you, the sources of the information, the business purpose for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You have the right to request the deletion of your personal information that we have collected from you, subject to limited exceptions required by law, such as the need to complete your order, comply with a legal obligation, or exercise our legal rights.
  • Right to Correct: You have the right to request correction of any inaccurate personal information we maintain about you.
  • Right to Opt Out: You have the right to opt out of receiving promotional marketing communications from us at any time, by using the unsubscribe link included in all marketing emails, or by contacting our customer support team directly. We do not sell your personal information, so there is no need to opt out of the sale of your data.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights under applicable law. We will not deny you goods or services, charge you different prices, or provide a different level of service for exercising your privacy rights.

To exercise any of these rights, please contact our customer support team via the official contact channels on our website. We will verify your request using information associated with your order or account, and respond to all valid requests within the timeframe required by applicable law.

8. Cookies & Similar Tracking Technologies


Our website uses cookies and similar tracking technologies (including web beacons, pixels, and analytics tools) to enhance your browsing experience, understand website usage, and personalize content and services. Cookies are small text files stored on your device when you visit our website.

You can manage or disable cookies through your browser settings at any time. However, please note that disabling cookies may impact the functionality of our website, and may prevent you from using certain features, such as completing a purchase or accessing your account.

9. Children’s Privacy


Our website, products, and services are not intended for, or marketed to, children under the age of 13. We do not knowingly collect or solicit personal information from children under 13 years of age, in compliance with the Children’s Online Privacy Protection Act (COPPA). If we become aware that we have collected personal information from a child under 13, we will immediately take steps to delete that information from our records.

10. International Data Transfers


As we provide global shipping for all orders, your personal information may be transferred to, stored, and processed in countries outside of the United States, including countries that may have different data protection laws than your country of residence. We only transfer personal information to countries with adequate data protection safeguards, and all transfers are conducted in compliance with applicable privacy laws, with appropriate contractual protections in place to ensure the security of your information.

11. Policy Updates


C4 reserves the right to update, amend, or modify this Privacy Policy at any time, at our sole discretion. Any changes will be posted on this page, with the updated effective date clearly marked at the top of the policy. Your continued use of our website, placement of orders, or use of our services after the updated policy takes effect constitutes your acceptance of the revised terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

12. Contact Us


If you have any questions, concerns, or requests regarding this Privacy Policy, or our handling of your personal information, please contact our customer support team via the official contact channels provided on our website.